SUBJECT/RECOMMENDATION:
Title
Authorize a purchase order to Sparxoo LLC of Tampa, FL for the maintenance of the Community Redevelopment Agency’s (CRA) website in a not-to-exceed amount of $71,200.00 for a two-year term (2022 and 2023) pursuant to City Code of Ordinances Section 2.563(1)(a) Single source and authorize the appropriate officials to execute same.
Body
SUMMARY:
In 2016, RFP 54-16, Digital Marketing / Website Development Services for CRA was issued and Sparxoo LLC was the selected vendor to provide these services. Staff requests approval to renew the CRA’s contract with Sparxoo, LLC for the maintenance of its website for an additional two years. The first focus area of the CRA’s strategy is to create and share authentic, positive stories about downtown Clearwater. The website, www.downtownclearwater.com <http://www.downtownclearwater.com>, is an important online platform that is used to promote downtown, provide information on grants, and attract investors. It provides a shared downtown event calendar as well.
The total cost of the contract is $71,200.00 over two years. Staff recommends continuing with the Advanced plan which will maintain the enhanced website features, monthly reporting on site performance (speed and security) and search engine optimization. This plan allows for 200 work hours included from the Sparxoo team to build out new features for the site and conduct regular updates for ADA compliance. The website was used heavily in 2020 and 2021 for the restaurant voucher program and virtual art tours. The plan also provides a dedicated account manager from Sparxoo to work directly with the CRA.
APPROPRIATION CODE AND AMOUNT:
Funds are available in CRA cost code 3887552-530100-R2002, Community Engagement, to fund this contract.