SUBJECT/RECOMMENDATION:
Title
Approve Sponsorship Agreement (Agreement) between the City and CBS Radio Stations, Inc. (CBS Radio) for MAXIMA'S Hispanic Heritage Concert (Event) to be held at Coachman Park on October 12, 2014 and authorize the appropriate officials to execute same. (consent)
Body
SUMMARY:
CBS Radio has partnered with the City on several successful concerts over the past years; including Hispanic Heritage Concerts and Wild Splash Concerts.
The Hispanic Heritage Concert is one of the Class 3A events Council approved in the annual Special Events Agenda Item on April 18, 2013. This Class 3A event is produced by the Parks and Recreation Department with all costs being covered by revenues from the event.
This agreement spells out the responsibilities of both CBS Radio and the City and other terms relating to the concert. It is similar to other concert agreements the City Council has approved.
CBS Radio responsibilities primarily include helping to secure the talent for the Event, promotion of the event on their radio station and website, remote broadcast the day of the event and other miscellaneous promotional activities.
The City will provide the event location, setup, production, sale of tickets, security, and all staffing needed for the event.
Revenues from the event more than cover the cost of the event and profits made from the event are deposited back into the Special Event Fund so that other concerts and events can be conducted for the residents of Clearwater at little or no cost i.e. Celebrate America, Fun N Sun, etc.
The event is very well received and has had maximum capacity of Coachman Park during the past several years.
This item supports the City's Strategic Vision by providing a diverse community festival for the citizens as well as visitors to Clearwater making Clearwater a better place to live, learn, work, visit and play.
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A