SUBJECT/RECOMMENDATION:
Title
Present March Business Spotlight to Vital Life Fitness dba RIFT Fitness.
Body
SUMMARY:
Vital Life Fitness as the third recipient of the Business Spotlight Program.
For the past 5 ½ years, RIFT (Re-Invented Fitness Training) has been a cornerstone of Clearwater’s fitness scene. What started in a garage has expanded into two gym locations in downtown Clearwater, serving over 600 residents.
RIFT combines high-end fitness training with luxury wellness amenities, including saunas, cold plunges, and red-light therapy, creating a unique and holistic fitness experience. With a dedicated team of 15 local employees, RIFT continues to grow and strives to be the fitness hub of Clearwater.
Beyond fitness, RIFT is deeply committed to the community, sponsoring local athletes and school teams, speaking at schools, and hosting free community events like run clubs, plunge socials, and fitness classes. Through these efforts, RIFT is proud to play a vital role in enhancing the health and well-being of Clearwater’s residents while fostering a stronger, more connected community.
STRATEGIC PRIORITY:
2.1 Strengthen public-private initiatives that attract, develop, and retain diversified business sector.
3.1 Support neighborhood identity through services and programs that empower community pride and belonging.
