SUBJECT/RECOMMENDATION:
Title
Approve a High Impact Grant funding request from Judge’s Car and Truck Shows to produce Wheels on the Water, a one-day car, truck, and jeep show in Downtown Clearwater on, in an amount not to exceed $22,200, and authorize the appropriate officials to execute same.
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SUMMARY:
As described on the organization’s website, Judge’s Car & Truck Shows is a team of auto enthusiasts with a passion for putting on events that showcase a wide range of vehicles from vintage classics to modern marvels. The team has been working on car shows in Florida and around the Southeast for collectively over 30 years. Judge’s Car & Truck Shows proposes Wheels on the Water, a vibrant, one-day car, truck, and jeep show intended to draw car enthusiasts, families, and community members to Downtown Clearwater. The event is projected to attract between 2,000 and 3,000 attendees throughout the day and is designed to activate downtown public spaces, boost foot traffic, and stimulate economic activity for nearby businesses.
Date/Time:
Saturday, September 20, 2025 from 11am-5pm
Location:
400 Block of Cleveland Street and Coachman Park
Planned programming includes:
• Judged car, truck, and jeep competition
• Vendor booths featuring automotive and lifestyle goods
• Live music performances and DJ entertainment
• Family-friendly games and interactive activities
FUNDING REQUEST:
• Total Event Budget: $29,820
• Applicant Contribution: $7,620
• Third-Party Contributions: $6,000
• DDB Funding Requested: $22,200
• Estimated City Fees: $4,750 (per Parks & Recreation estimate)
EVENT PRODUCTION EXPERIENCE:
The applicant has more than 15 years of experience organizing successful car shows throughout Florida and Georgia. Their team is well-regarded for hosting family-friendly, community-based events and has consistently partnered with nonprofits and local businesses to raise awareness and drive engagement. In the past year alone, they raised over $45,000 for nonprofit organizations and collected substantial in-kind donations such as food, toys, and emergency supplies. Additionally, team members have supported and helped manage regional events such as Dunedin Wines the Blues and Dunedin Mardi Gras, and have served as judges for the Antique Automobile Club of America (AACA). Their Hearts for Homes for Veterans Car Show recently registered over 300 vehicles.
ALIGNMENT WITH DOWNTOWN CLEARWATER VISION:
The applicant seeks to establish recurring car shows in Downtown Clearwater, building on this initial event. Their long-term vision is to grow Wheels on the Water into a multi-event series featuring unique themes and expanded partnerships with local nonprofits and businesses. This aligns with the DDB’s strategic goals to foster a downtown that is dynamic, inclusive, and economically vibrant.
DDB GRANT REQUEST POLICY COMPLIANCE:
This proposal meets all criteria outlined in Section 3 of the DDB Grant Request Policy for High Impact Event Funding:
• Attendance: Projected attendance of 2,000-3,000
• Accessibility: Free and open to the public
• Applicant Match: Contribution exceeds the 20% minimum requirement
• Supporting Materials: Applicant has provided documentation of past events and community impact
Staff Recommendation:
This request aligns with the DDB’s mission and the City’s Strategic Plan. Staff recommends approval in an amount not to exceed $22,200 for eligible direct costs and city fees.
APPROPRIATION CODE AND AMOUNT:
Funding for this grant will be allocated in FY 24/25. Special Event line of the budget - 1829411-558600
STRATEGIC PRIORITY:
2.3 Promote Clearwater as a premier destination for entertainment, cultural experiences, tourism, and national sporting events.
3.1 Support neighborhood identity through services and programs that empower community pride and belonging.
