SUBJECT/RECOMMENDATION:
Title
Approve the second amendment to an existing professional services agreement with Foundation Design LLC (d.b.a MERJE), for the U.S. 19 Master Wayfinding and Signage Plan, to fund Project 2, Citywide Wayfinding in the amount of $89,850 as described in the Additional Scope of Services, and authorize the appropriate officials to execute same. (consent)
Body
SUMMARY:
In August 2015, the Planning and Development Department issued a Request for Qualifications for environmental graphic and design services to develop a wayfinding and signage master plan for the U.S. 19 Corridor. In January 2016, MERJE was awarded a contract to develop such plan (Phase 1) and in August that contract was extended for the detailed design work (Phase 2). The analysis conducted in Phase 1 highlighted the need for the U.S. 19 wayfinding system to talk to other ones in the City (Downtown and Beach) to create a seamless transition between areas. It became apparent that the creation of a deliberate citywide wayfinding system would result in a system that speaks with one voice. It could communicate a consistent identity, while allowing for unique elements for different areas of the City.
The Planning and Development Department is seeking Council approval for a citywide wayfinding project (Project 2 of the MERJE contract) in the amount of $89,850. The U.S. 19 wayfinding project will provide the basis for design for the citywide project. Project 2 will focus on city gateways, the Downtown and Clearwater Beach. It will include a wayfinding assessment, design development, programming and documentation and public input. Orientation maps and a brochure design will be developed for the City as a whole, as well as for Downtown and for Clearwater Beach.
Funding for this contract is available in cost code 010-01420-530100, professional services, to fund this contract.
USE OF RESERVE FUNDS: N/A