SUBJECT/RECOMMENDATION:
Title
Approve a Revocable License Agreement between All Around Amusements, LLC (AAA) and the City of Clearwater to provide Beach Amusements and Activities at Pier 60 Park, for the term June 4, 2026 through June 3, 2031, pursuant to RFP 25-26 and authorize the appropriate officials to execute same. (consent)
Body
SUMMARY:
On February 11, 2026, Request for Proposal (RFP) 25-26, Beach Amusements and Activities, was issued to provide beach entertainment concessions at Pier 60 Park and Clearwater Beach. All Around Amusements (AAA) was the sole respondent to the RFP. AAA has provided entertainment concessions on Clearwater Beach since 2014 and has demonstrated to be a responsive and responsible vendor partner.
Staff is recommending approval of a new Revocable License Agreement with AAA to provide entertainment concessions at Pier 60 Park. AAA offers a wide variety of safe family-oriented attractions, including inflatable rides, a rock-climbing wall, bungee trampoline, trackless trains, and other entertainment activities. At a minimum, equipment utilized on Clearwater Beach will include an inflatable bounce house, dry slide, wet slide, and other inflatable concessions.
Under the License Agreement, AAA will remit a license fee equal to $105,575.00 for the first year, with an annual three percent increase thereafter. Monthly payments will vary throughout each year based on the agreed payment schedule. The total payments received during the five year agreement is $560,512, which is 9.3% higher than the previous agreement.
The agreement term is five years, unless terminated earlier in accordance with the terms of the agreement. Following expiration, the City may re-solicit these services through a new competitive process.
APPROPRIATION CODE AND AMOUNT:
Revenues received from this agreement are credited to the General Fund (010-347573, Land Rental).
USE OF RESERVE FUNDS:
N/A
STRATEGIC PRIORITY:
Approval of the agreement supports the following Strategic Plan Objective:
• 2.3: Promote Clearwater as a premier destination for entertainment, cultural experiences, tourism, and national sporting events.
