SUBJECT/RECOMMENDATION:
Title
DDB 1st Friday Lunchtime Market (Market) for October-December Report and approve extending the Market for an additional two months.
Body
SUMMARY:
The DDB 1st Friday Lunchtime Market has successfully increased lunchtime foot traffic, supported local vendors and restaurants, and enhanced downtown vibrancy. Held on the first Friday of each month with targeted marketing, vendor recruitment, and on-site programming, the market demonstrated measurable growth in attendance, vendor participation, and engagement from October through December. Extending the program will build on this momentum and allow further evaluation of long-term sustainability.
The market supports the City’s Strategic Plan by promoting economic development, strengthening local businesses, and fostering community engagement, contributing to a vibrant and economically resilient downtown district.
Program Report Out October - December 2025
October 3, 2025
• Estimated attendance exceeded 150 people
• 11 vendors participated
• 80 raffle entries collected
• 12-15 Grab & Go deals offered by participating merchants
• Featured on Spectrum News 9
• Over 30 social media posts; top-performing post reached 3,102 views and 34 engagements
November 7, 2025
• Estimated attendance exceeded 300 people
• 13 vendors participated
• Three downtown restaurants actively participated
December 5, 2025
• Estimated attendance exceeded 350 people
• 15 vendors participated
• Live music, Santa appearance, and Fluff Animal Rescue on-site
• 160 raffle entries collected
• Marketing performance: 579 people reached, 762 impressions delivered, 19 event responses
Fiscal Impact
Total expenditures for the DDB 1st Friday Lunchtime Market from October 3 through December 5 totaled $3,519.62:
• Marketing & Promotion: $1,884.62
• City Fees: $600.00
• Entertainment & Program Expenses: $1,035.00
APPROPRIATION CODE AND AMOUNT:
Funding for this grant will be available in FY 25/26, Cleveland Street Activation line of the budget - 1829411-558700.
STRATEGIC PRIORITY:
2.1 Strengthen public-private initiatives that attract, develop, and retain diversified business sectors.
2.2 Cultivate a business climate that welcomes entrepreneurship, inspires local investment, supports Eco-friendly enterprises, and encourages high-quality job growth.
2.3 Promote Clearwater as a premier destination for entertainment, cultural experiences, tourism, and national sporting events.
